gentlewoman

Marketing & PR Executive

Job Highlights

  • Organize and oversee advertising/communication campaigns.
  • Develop, implement, manage and support all kinds of PR activities.
  • Comprehensive understanding of social media metrics and web analytics.

Job Descriptions

  • Develop, evaluate, and optimize marketing and paid advertising campaigns to make sure the correct mediums are being used and campaigns are effective.
  • Run and create engagement on social media channels in accordance with the communications strategy and general communications calendar of activity
  • Track marketing performance and return on investment and prepare weekly or monthly reports for management.
  • Report on overall online performance using Google Analytics and maintain websites, track data analytics and marketing metrics.
  • Help us achieve our vision to create industry-leading business social channels.
  • Develop, implement, manage and support all kinds of PR and communication activities.
  • Build and maintain relationships with influencers (Domestic and international).
  • Study the organization's objectives, promotional policies, and needs to build public relations execution plan that influence public opinion and promote brand, products, ideas, and services.
  • Keep current with marketing trends, competitive analysis, techniques and digital platform, in order to explore and recommend creative ways to reach out to target audience groups.

Qualifications

  • Bachelor's degree or higher in Marketing or related field.
  • Fresh graduate are welcome.
  • Good understanding of market research techniques, data analysis, statistics methods with numerical skills.
  • Familiarity with social media and web analytics.
  • Excellent communication and people skills.
  • Strong organizational and time-management abilities.
  • Adaptability and the ability to juggle multiple projects.
  • Creativity and commercial awareness.
  • Excellent in English both written and verbal is a must.
  • Communicate in Chinese is an advantage.


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