Marketing & PR Executive

Job Descriptions

• Marketing & Advertising Campaigns:

• Develop, evaluate, and optimize marketing and paid advertising campaigns to ensure the correct mediums are used and campaigns are effective.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Report on overall online performance using Google Analytics and maintain websites, track data analytics, and marketing metrics.

• Social Media & Engagement:

• Run and create engagement on social media channels in accordance with the communications strategy and general communications calendar of activity.
• Help achieve our vision to create industry-leading business social channels.

• PR & Communications:

• Develop, implement, manage, and support all kinds of PR and communication activities.
• Build and maintain relationships with influencers (Domestic and international).
• Study the organization's objectives, promotional policies, and needs to build a public relations execution plan that influences public opinion and promotes brand, products, ideas, and services.

• Market Trends & Analysis:

• Keep current with marketing trends, competitive analysis, techniques, and digital platforms in order to explore and recommend creative ways to reach target audience groups.

Qualifications

• Education:

• Bachelor's degree or higher in Marketing or a related field.

• Experience:

• Fresh graduates are welcome.
• Good understanding of market research techniques, data analysis, and statistical methods with numerical skills.
• Familiarity with social media and web analytics.

• Personal Attributes:

• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Adaptability and the ability to juggle multiple projects.
• Creativity and commercial awareness.
• Excellent in English both written and verbal is a must.
• Ability to communicate in Chinese is an advantage.