Marketing & PR Executive Manager

Job Descriptions

• Marketing & Advertising Campaigns:

• Overview marketing and paid advertising campaigns to ensure the correct mediums are used and campaigns are effective.
• Manage marketing budgets and ensure effective allocation of spending across campaigns and channels.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Report on overall online performance using Google Analytics and maintain websites, track data analytics, and marketing metrics.

• Social Media & Content Direction:

• Oversee social media campaign planning and execution aligned with overall marketing strategy.
• Collaborate with creative, content, and KOL teams to deliver engaging brand storytelling across social platforms.
• Ensure brand consistency in tone of voice, messaging, and visual identity across all digital channels.

• Cross-Functional Collaboration

• Collaborate closely with Brand Manager and Store Operations team to identify branch-level challenges and growth opportunities.
• Work with Brand Manager and Creative teams to ensure brand consistency across all campaigns.

Qualifications

• Minimum 5-8 years of experience in Marketing, Trade Marketing, or Local Store Marketing within the F&B or Retail industry.
• Proven experience managing 360° marketing campaigns including Community, Campus, Office Buildings, and Lifestyle Malls.
• Strong knowledge of social media marketing, media planning, and digital advertising optimization.
• Strong project management, coaching skill, people management  and cross-functional coordination skills.
• Capable of prioritizing tasks and managing multiple projects simultaneously.
• Proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
• Ability to interpret data and translate insights into actionable marketing strategies.