gentlewoman

Brand Experience Manager

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Job Descriptions

• Brand Experience & Strategy:

  • Develop and implement strategies to create meaningful brand experiences across digital, physical, and social channels.
  • Ensure brand consistency across all customer interactions, marketing campaigns, and product experiences.
  • Initiate, develop, and execute all creative projects/activities to elevate innovation and establish a unified brand understanding and company voice.
  • Lead the development and execution of creative projects, including installations, decorations, window displays, and in-store events, to enhance brand presence.
  • Analyze customer insights and market trends to enhance brand engagement and perception.

• Customer Engagement & Activation:

  • Design and execute experiential marketing campaigns, events, and activations to deepen customer connections.
  • Collaborate with marketing, sales, and product teams to enhance the end-to-end customer journey.
  • Oversee packaging design and execution to align with the brand’s identity and customer expectations.
  • Leverage customer feedback, reviews, and research to refine brand experience strategies.

Qualifications

• Eduction:

  • Bachelor’s Degree in Graphic, Design, Communication art or art related flied.

• Experience:

  • Minimum of 5+ years of experience in design fashion-related project management, event-experience design.
  • Strong conceptual, graphic design, type, and page layout skills for projects ranging from print to interactive to broadcast.
  • Excellent project management and organizational skills.
  • Creative mindset with a passion for storytelling and experiential marketing.
  • Adobe Program and 3D sketchups is plus

• Personal Attributes:

  • Creative mindset with a passion for storytelling and experiential marketing.
  • Ability to work collaboratively across teams and manage multiple projects.
  • A tastemaker with solid understanding of Fashion, creative and branding.
  • Make-it-happen attitude.
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